Effective communication is the basis of business communication in the modern digital marketing world. Among the most powerful tools now available in today’s business world, the importance of SMS marketing can never be dismissed.
It is one of the most direct and economical ways of communicating with customers in text format. GoHighLevel provides all-in-one marketing platform features, offering robust SMS marketing capabilities to enhance audience engagement and boost sales while allowing you to preserve customer relationships better.
Below is the walkthrough of how to fully master Mastering SMS with GoHighLevel from getting started, navigating best practices, and answering some common questions.
Table of Contents
Key Features of GoHighLevel
CRM Integration: GoHighLevel integrates features into CRM so businesses can manage leads and customer interactions very smoothly.
Automated Workflows: This feature permits users to make computerized workflows wherein SMS messages trigger specific actions or events, like new sign-ups or abandoned carts.
Two-Way Messaging: GoHighLevel facilitates two-way SMS communication wherein the business engages with the customers.
Analytics and Reporting: It provides analytic and reporting capabilities for analyzing your SMS campaign.
Why SMS Marketing
There are numerous reasons why you should opt for SMS marketing. SMS marketing is one of the most efficient ways of reaching customers on several different grounds:
High Open Rates: With an open rate of about 98%, it’s much more than an email. This means you are bound to get read often.
Instant Messaging: SMS allows immediate communication and works well for last-minute promotions or alerts.
Direct Conversation: A text message establishes a direct conversation with customers, fostering engagement and relationship building.
Cost-Effective: SMS marketing is often more cost-effective than traditional means of advertising, helping businesses of any size reach potential customers.
Enabling SMS with GoHighLevel
All you need to do to enable SMS with GoHighLevel is follow these steps.
Step 1: Create Your GoHighLevel Account
Sign up for your account on GoHighLevel if you still need to do so. The platform allows you to test everything for free, so you can test and see whether it suits you.
Step 2: Setup your Phone Number
Go to the “Settings” tab on the left sidebar from the login.
Tap on the Phone Numbers to configure your SMS feature.
Select a Number: You can select an available number using GoHighLevel or link an existing number. Enter your information to fill out.
Step 3: Configure SMS Settings
Get to SMS Settings: From the settings app menu, tap SMS Settings
Enable SMS Alerts: In SMS Settings, toggle on SMS alerts for an event, such as a new lead or an appointment reminder.
Brand Your Sender ID: If you choose to do so, brand your sender ID using the name of your business or brand.
Step 4: Your First SMS Campaign
Campaigns: Click the “Campaigns” button from the left sidebar
Create a new campaign: click the “Create Campaign” button and then select “SMS” campaign type
Compose your message: Craft an irresistible message for your audience. Make it as short and simple as possible.
Audience Target Set: Choose who you want to send to. You may segment the contact list based on different filters, depending on what would best classify your audience by location or previous interactions.
Schedule or Send Now: Set it to send now or schedule it for later
Best Practices In SMS Marketing GoHighLevel
Elevate your SMS marketing efforts with the best practices below
1. Obtain Permission
You will ensure that you respect all regulatory requirements and that your target customers will be receptive to your message.
2. Keep It Short and Sweet
SMS messages have to be short and direct. Try for 160 characters or less so that your message will fully be delivered to the recipient and not be cut off by the network he has subscribed to.
3. Personalize Your Messages
This can also highly boost engagement rates. Additional benefits include personalization with the recipient’s name and using a message they prefer or discussed in previous interactions.
4. CTA Presented
In every SMS, you must have a clear call to action. Ask customers to visit your website, reply, or make a sale. In either case, what is expected next must be clearly stated.
5. Monitor and Measure Performance
Frequently review the Performance of your SMS campaigns using GoHighLevel analytics. Keep track of open rates, click-through rates, and conversions to know what works and what does not.
6. Test Different Approaches
Try out different message formats, sending times, and audience segments to find what works and what does not for your business.
Common Use Cases For SMS with GoHighLevel
Implementing SMS marketing will increase customer interaction and generate sales. Here are some common use cases:
1. Appointments Reminder
Your consumers would hate to miss an appointment because they need help to remind you. You can send them automated reminders about the appointments so they don’t miss them, thus preventing no-shows and keeping the schedule organized.
2. Promotions and Discounts
Educate your customers about your store’s special promotions, discounts, or flash sales. SMS marketing is a good means of creating urgency and inducing immediate action.
3. Order Updates
Update customers on their order status, how shipping will take place, or when a delivery will occur. That’s how to impress your customers and make them trust you.
4. Customer Comments
Request your customer to comment after purchasing or using one of your services. It could give you some helpful feedback and tweak your offerings better.
5. Event Reminders
Promote events, webinars, or workshops coming up with SMS. That might also attract people and keep them engaged.
SMS Troubleshooting Common Issues
Now, issues sometimes occur when using the SMS feature on GoHighLevel. So here is how you can troubleshoot some common problems and fix them:
1. Messages Not Sent
If messages aren’t going through, check the following:
The phone number should be set up and verified correctly
It would help if you had enough credits in your account for message delivery
Your content doesn’t contain any error characters
2. Low Delivery Rates
If you’re getting low delivery rates, consider the following:
You must ensure you have Permission to message your contacts.
You are not sending to inactive or non-existent phone numbers
Check on your sends frequency to avoid getting ignored due to spamming.
3. No Responses Coming Back from Customers
In case customers aren’t responding to the SMS messages they are receiving, consider the following:
You make the message more appealing by personalizing it.
You are making a clear call to action to ensure customers can respond.
Timing your messages so they reach customers when they’re most likely to respond.
Advanced SMS Techniques with GoHighLevel
Once basic SMS marketing with GoHighLevel is done, the following strategies are used to bring campaigns to the next level.
1. An Audience Partition
Segmentation lets you tailor messages to your audience’s groups. It can be based on demographics, purchase history, or any other engagement level, so the message will prove particularly relevant to each segment.
2. Automation of Follow-Ups
Sending follow-up messages to customers after they undertake a certain action, like purchasing or subscribing to a newsletter. This could help nurture leads and do repeat business.
3. Integrate SMS with other Marketing Channels
For an overall marketing plan, SMS marketing must be used in concert with other more traditional channels, such as email or social media; for example, you can send reminders about a campaign via text message or popularize your social media content with the help of text messages.
4. SMS for Customer Service
SMS, as a customer service channel, can resolve clients’ queries and issues in an incredibly rapid timeframe. It might improve the general satisfaction of customers and bring loyalty.
5. Run SMS Contests and Giveaways
Run contests or giveaways via SMS and ask your audience to participate, for example, by replying to the message or clicking a link to win. It creates an excitement level and boosts involvement.
Measuring Success in SMS Marketing
To measure the impact of your SMS marketing campaigns, you need to track key performance indicators (KPIs). Here are a few important ones among them:
1. Open Rates
Secondly, track the percentage of recipients who open your SMS messages. A high open rate implies that your messages are getting across to your target audience.
2. CTR: Click-Through Rate
If you have SMS messages carrying links, track their click-through rates to know how many recipients interact with your content.
3. Conversion Rates
Percent of recipients taking action: Assess the percentage of recipients that took the action you intended through your SMS, such as making a purchase or signing up for an event.
4. Opt-Out Rates
Track the number of opt-outs from SMS. High opt-out rates indicate that your messages need to hit the right chord in the market.
5. Response Rates
Monitor response rates in two-way SMS campaigns to determine customer engagement and interest.
Conclusion
With GoHighLevel, mastering SMS can pump up your marketing activities and customer engagement. Follow the steps and best practices outlined here to utilize the power of SMS to drive sales, build relationships, and grow your business. Discover SMS marketing today and see how much of a difference it can make to your brand.
FAQs
1. What Is GoHighLevel?
GoHighLevel is an all-in-one marketing platform. It provides support for managing customer relations and developing automated marketing campaigns. It has performance tracking, and it also has SMS marketing capabilities.
2. How Do I Set Up SMS In GoHighLevel?
To enable SMS, you need a high-level account, set up your phone number, and configure SMS settings to create your first campaign on the platform.
3. Why Are The Channels Useful For SMS Marketing?
SMS marketing is effective because it has a high open rate and can provide immediate communication that will get an immediate response back from the customer. Compared to other forms of advertising, which might have a huge investment in brick-and-mortar and other overhead costs, the expense of an SMS provider or company is much less.
4. Best Practice of SMS Marketing?
Best practices are asking customers for Permission, making messages concise, personalizing the contents, making clear calls to action, checking their Performance, and testing different approaches.
5. How Do You Troubleshoot Common SMS Problems?
Troubleshooting some common issues is checking your phone number settings, whether the content of the message is accurate, whether you have Permission to send the messages, and monitoring delivery rates and customer feedback.
