Workflow Abandoned Cart Template in HighLevel is designed to address the ongoing issue of abandoned carts, which have long proved to be a headache for online retailers in the competitive e-commerce world. These instances occur when potential customers place items in their shopping carts but leave without completing the purchase, resulting in lost revenue opportunities.
Fortunately, GoHighLevel has presented a solution to this challenge through its Workflow Abandoned Cart Template. This guide will take you through how to effectively utilize the template to recover lost sales, enhance customer engagement, and ultimately boost your overall revenue.
We will discuss in detail about Workflow Abandoned Cart Template In HighLevel!
Table of Contents
Understanding Abandoned Carts
An abandoned cart is where customers place products into their online shopping carts but leave them there without completing the checkout process. The reasons for this are numerous, such as:
- High Shipping Cost: Customers are hit unexpectedly by additional charges.
- Complicated checkout: The process needs to be shorter or clearer.
- Distracted: Customers may be distracted and remember needing to check out.
- Compare Shopping: Many people will leave to look at prices or products on other websites.
Consequences of Cart Abandonment
Cart abandonment can cost your business a significant amount in terms of its bottom line. The average worldwide abandonment rate is about 69.57%, amounting to $4 trillion in unrealised yearly revenue. An abandoned cart workflow can recover most of those lost sales.
Why You Need Workflow Abandoned Cart Template In HighLevel
Rec recovers lost sales due to abandoned cart workflow. An efficient follow-up communication with the customer who had left his shopping cart to remind him of the pending purchase shall be recalled to complete the checkout process.
Benefits of Workflow Abandoned Cart Template In HighLevel
- Conversion Rate Increased: Automated reminders can boost the conversion rate as customers get urged to return to their carts.
- Increased Customer Engagement: Custom follow-ups can make connecting with your customers more robust and drive them towards repeat purchases.
- Revenue Generated: Think of the revenue increase you get when you recover just a few percentages of carts left behind in your cart abandonment workflow.
Configure Abandoned Cart Workflow in GoHighLevel
GoHighLevel ensures a smooth setup process to generate and manage your abandoned cart workflow. Here is how to set it up step by step.
Step 1: Configuring a New Workflow
- Log in to GoHighLevel: You should be logged into your GoHighLevel account:
- Go to Workflows: Select the tab in the left-hand sidebar titled Workflows.
- New Workflow: Click the “create workflow” button.
- Select Blank Workflow: Use a pre-built template if available.
Step 2: Add Abandoned Carts Trigger
- Trigger Type: In the workflow editor, you should see a “+” icon at the top. Click that icon to add a trigger:
- Select Abandoned Cart Trigger: Choose the appropriate trigger according to which a cart is abandoned. It usually depends on an event where a cart remains abandoned for a certain amount of time, say 1 hour.
Step 3: Add Email and SMS Notifications
- Add Email Action: Click again. You’ll have another +.
- Add an action: Choose Send Email to create a reminder email for your customers.
- Subject Line: This subject line is catchy enough to get the customer to open up the Email (Your Cart Awaits!)
- Email Body: Email the customer one-on-one by mentioning their name and items remaining in the customer’s cart. You can also offer them an incentive through a discount or free shipping to be completed.
- Contain SMS Action: If the receiver can also receive a text from the sender, it contains SMS action.
- SMS Content: Keep the message short and include a link to their cart. This could be: “Hello [Customer Name], you forgot a few things in your shopping cart! Check it out here: [Link].”
Step 4: Configure Follow-Up Actions
- Add Delay: After you email and SMS, add a delay action for how many minutes after you email an SMS to send the next follow-up message.
- Send Follow-Up Email/SMS: You repeat the same process in the follow-up email or SMS, reminding the abandoned cart in front of the customers. You can add a stronger incentive, such as having it for a limited time.
Step 5: Test Your Workflow
It is essential to test your workflow before you launch it. Ensure that all things work as planned. You can do this by sending test emails and SMS messages to ensure the content is correct and the links are working.
Step 6: Activate Your Workflow
Once you are satisfied with your workflow, turn it on, and it will automatically recover abandoned carts.
Best Practices for Abandoned Cart Workflows
To make your cart abandonment workflow as strong as it can be, follow these best practices:
1. Use personalisation
Personalisation is the way to engage a customer. Use names and refer to specific items within their carts to make the communication feel more directed toward them.
2. Encourage Urgency
The need for urgent actions by customers can be created in the minds of the customers by using words and phrases such as “limited time offer” or “only a few items left in stock.” These phrases push most customers to complete their purchases.
3. Incentives
Provide incentives such as discounted prices or free shipping to complete the purchase. This will help considerably increase conversion rates.
4. Optimisation over Timing
Timing is everything with abandoned cart emails and SMS messages. The first reminder should be sent within an hour of abandonment, and subsequent reminders should be sent at strategic intervals (e.g., 24 hours and 72 hours later).
5. Monitor and analyse Performance
Abandoned cart workflows should regularly be reviewed in terms of performance. Track open, click-through, and conversion rates to identify where improvements need to be made.
Common Mistakes to Avoid
Be aware of these common mistakes in your abandoned cart workflow when attempting to set this up:
1. Overburdening customers with reminders.
These will frustrate them to the point where they’ll want to quit receiving any further communications altogether, so make sure that the number of follow-ups is reasonable.
2. Mobile Optimisation Lacking.
Remember Remember to ensure your content appears optimized on the mobile platform.
Ensure your messages and emails are responsive to devices. Many of your customers will be checking their messages on a device, so content needs to be displayed correctly.
3. You Don’t Test Your Workflow
Before its Launch Testing your workflow before its launch will enable you to identify a problem that could have occurred and ensure the correct sending of messages.
Advanced Abandoned Cart Recovery Techniques
Once you have set a baseline workflow for recovery, you might add some more of the following advanced strategies to try to improve your recoveries from abandoned carts:
1. Segment Your Audience
All customers are not alike. People can be segmented based on behaviour: how frequently they abandon, what products they leave behind, etc. This helps tailor messages better.
2. Use Dynamic Content
Dynamic content allows you to personalise your email and SMS messages for all items left behind in the cart. Take, for example, a situation where a customer abandoned a pair of shoes. The follow-up message can carry an image of those shoes and a personalised message.
3. A/B Testing
A/B testing means sending two versions of your message to determine which works best. Test different subject lines, content, or even times you send to optimise your workflow on abandoned carts.
4. Social Proof
Add social proof to your messages using customer reviews or ratings about the items left in the cart. This might reassure potential customers who are buying these items.
5. Survey Follow-up
If a customer does not return to finalise a purchase, send a follow-up survey to explain why that is the case. This can go toward improvements in your checkout process.
Tracking Your Success: Important Metrics You Track
Monitoring your abandoned cart workflow’s success rate should involve tracking several key performance metrics. There are a few of them you need to track down for it to appear optimal:
Abandonment Rate
This refers to the percentage of customers who abandon items in their carts without checking out. A high abandonment rate means problems in your checkout process or too high prices.
Recovery Rate
This rate refers to the percentage of abandoned carts you can effectively convert into sales with your follow-up. This talks about the efficiency of your workflow because such measurements are very important indicators.
Open Rates
Monitor the open rates for your abandoned cart emails and SMS messages. Your subject lines and messaging engage your customers if you obtain high open rates.
Click-Through Rates
The CTR refers to the fraction of the recipients who click on the link(s) in your emails or SMS. If the CTR is high, then this implies that your content is interesting and urges the customers to take action.
Conversion Rates
Lastly, the conversion rate is a figure that shows how many people have completed their purchases since the follow-up messages were sent out to them as customers. It is a measure that directly affects the bottom line of your revenue.
Conclusion: Workflow Abandoned Cart Template In HighLevel
What do most online businesses want to increase their e-commerce revenue? And, of course, the most effective way to do it is to recover abandoned carts. Here’s what you can do with GoHighLevel’s Workflow Abandoned Cart Template: set up an automated workflow, personalise your messages, and offer incentives. This is how you might win many chances to close previously abandoned carts. So implement these today and improve your customer engagement and bottom line.
FAQs
What is an abandoned cart workflow?
An abandoned cart workflow on GoHighLevel is a series of automated messages sent to customers who place items in their shopping carts but do not complete the purchase. It intends to remind them of their uncompleted purchases and get them to return to the site.
How Does GoHighLevel Contribute to Abandoned Cart Recovery?
GoHighLevel offers a Workflow Abandoned Cart Template, allowing users to send follow-up emails and SMS to customers with abandoned carts. This assists in recovering lost sales and building engagement with customers.
Can I Personalise My Abandoned Cart Messages In GoHighLevel?
Yes, you can personalise your messages by including the customers’ names and specific items left in their carts. Personalisation could bring incredible improvements in engagement and conversion levels.
What incentives do I need to offer to get my abandoned carts?
You can give them discounts, free shipping, or provide one-time deals. Customers will take all these as an incentive and will be able to complete the purchase process.
How Would I Track My Workflow on Abandoned Carts?
GoHighLevel has analytics and reporting tools that can enable you to keep tabs on some core metrics and use them to measure open, click-through, conversion rates, and more based on your abandoned cart workflow.