In this article, you’ll learn How to Connect Go High Level with Google Ads: Go High Level and Google Ads. Google Ads is a world-renowned marketing tool that allows businesses to advertise their services and gain greater visibility.
On the other hand, Go High Level is an innovative all-in-one marketing and CRM tool that will enable companies to manage their relationships while simultaneously generating new leads. Taking full advantage of the integration between the two marketing platforms allows for maximizing return on advertising spending by cutting costs associated with managing various campaigns separately.
This blog post is going to serve as a step-by-step guideline on How to Connect Go High Level with Google Ads. By the end of this blog post, you’ll have a greater understanding of how to use the integration to achieve your marketing goals.
Table of Contents
Setting Up Integration Between Google Ads And Go High-Level
For ads displaying on your Google account to be visible in your High-Level account, the first step is to load settings for conversion tracking containing a tracking identifier and a static ad campaign ID. You can easily do this by going into the high-level settings and adding the two together.
The tracking identifier essentially helps mark a tracking record for a customer’s activities while interacting with a business’s website. Retrieve the tracking code on your Google Ads account and paste it onto the ‘Source code’ section under the ‘Rules’ tab in your Go High-Level account. Remember, every change you make inside your High-Level Account should be saved, so ensure you follow that process accordingly.
Afterward, return to your Google Ads account and confirm whether the identifiers you pasted have been saved. Go High Level is all about CRM and marketing. At the same time, Google Ads is the leading advertising platform that allows businesses to place ads targeted at potential users all over the Internet. It goes without saying that through this integration, both platforms will contribute to the efficiency of an advertisement campaign.
Why Connect Go High Level with Google Ads?
There may be many reasons, such as the ones below, as they serve to get a better understanding of why it would be important to connect both tools to your business alongside advertising your business through goal searches, remarketing, or an advertisement video campaign; patience pays off:
Go High Level allows you to create automated workflows that can help provide action to an event that has occurred during user actions. For instance, you can automatically send a follow-up email or SMS to a client who filled out a form after clicking on a Google ad.
Enhanced profitability: Improving tracking and automation allows you to implement effective, ROI-enhancing decisions.
Consolidated Marketing Metrics: Integrating these tools enables you to combine your marketing metrics, providing you with a holistic view that makes the performance of the business easily adjustable.
More Efficient Operations: Incorporating these tools and software reduces the complexities of running marketing campaigns, allowing you to spend less on managing leads and campaigns.
Getting Ready for Integration
Before you can integrate Go High Level with Google Ads, several requirements must be met:
1. Establish a Google Ads Account
One must create one if one does not have a Google Ads account. Ensure you have the necessary permissions to manage the account, as you’ll need admin access to set up conversion tracking and other features.
2. Set up a Go High-Level account
Register for an account if you are a new user on Go High Level. In particular, try out the site features that interest you, such as CRM and workflow automation.
3. Have Relevant Information At Hand
In this case, you must have information regarding your Google Ads, including the MCC (My Client Center) ID and the relevant Client Account ID. This is some of the information you need your account for properly.
4. Enable Conversion
Tracking Before bringing the two platforms together, enable conversion tracking on your Google Ads account. This functionality lets you measure users’ actions once they click your ads, such as submitting forms, buying your products, etc.
How to Connect Go High Level with Google Ads
As you have gotten your accounts ready, let us see How to Connect Go High Level with Google Ads.
Step 1: Go to Google Ads Conversion Actions.
Open your Google Ads account. Click on the “Tools and Settings” icon at the Top Right-Hand side of the page. Look for the “Conversions” tab under the “Measurement” section.
Step 2: Create New Conversion Action.
Click on the button that reads “+ New Conversion Action”. Select to record conversion for Click Actions. Click for “Other data sources or CRMs,” then click “Track conversion for Click Actions.”
Step 3: Set Conversion Objectives
Decide your conversion objectives, for example, Converted Lead or Purchase. Name your conversion in a way you can easily recall because you must use that name in the following steps in Go High Level. Step 4: Edit Settings of Conversion. Why configure your conversion? If applicable, insert the value of your conversion.
Step 5: Build a Go High-Level Workflow
The first step is to log in to the Go high-level account. After logging in, go to the “Workflows” section. Click on the “Create Workflows” option and select the trigger relevant to the conversion of your choice, such as form submission, order submission, and so on.
Step 6: Assign Google Ads Action In The Workflow
During the process of building the workflow, in the workflow building process click on the “+” sign, after which an action will be added. Click on “Add to Google Ads” and then ‘Other’ if no suitable option is available for Google Ads. Type in the conversion name that you would have created on your Google Ads account accurately.
Step 7: Save and Publish Your Workflow
First, a review of the workflows and the Google Ads settings is performed to double-check that everything is accurate. Once your review has been completed, hit “Save” and then “Publish” your workflow.
Step 8: Test Your Integration
Once the integration has been set up, it must be tested to confirm no issues with its functionality. This can be done by submitting a template form or taking action leading to a conversion. After the action is completed, check your Google Ads account to see if it reflects the data; however, remember that it can take some time to show the data.
Best practices for Campaign Optimization
How to Connect Go High Level with Google Ads, always remember the optimization tips listed below to maximize efficiency :
Monitor Conversion Data: Review your conversion data in the Google Ads tool frequently, as this will give you an idea of which campaigns are performing well and determine whether there is a need to tweak them in any way.
Utilize UTM Parameters: Use UTM tracking templates in your Google ads account to understand better where your traffic is coming from and how well your campaigns are doing.
A/B Testing: Use different ad creatives, targeting options, and new ones to determine what works with your audience.
Adjust Bids and Budgets: Make changes to your bids and allocate budgets according to your conversion data to get the best campaigns.
Stay Updated: Don’t forget to look for updates from Go High Level and Google ads, as new features are available now and then that can be useful for your campaigns.
Common Challenges and Solutions
The process of connecting Go High Level with Google ads is mostly smooth. However, there may be other challenges that can and are faced. Below are common issues and how to mitigate them:
1. Conversion Data Not Showing Up
Conversion data is not showing in the Google Ad account. If this is shown in your account, be sure to check that you have properly instituted the conversion action in the Google ads tool.
The name of the conversion in Go High Level is identical to the name in Google Ads.
You have waited long enough for the information to populate.
2. A task, not Auto Triggered
If your workflow in Go High Level is not being triggered as it should be, first check the following:
Ensure the correct trigger for the action has been set up in the workflow settings.
Ensure that the parameters you have added to the filter for the trigger have been done right.
Manually perform the action set to be a part of the workflow and see if the action can be triggered.
3. Integration Problems
If you face problems regarding the integration, do think of the following:
Go through all previously mentioned points to ensure everything has been configured correctly.
Also, look into the other platform and make sure no changes would affect the integration.
Read the support page of Go High Level and Google Ads when facing issues integrating the two platforms.
Conclusion: How to Connect Go High Level with Google Ads
Finally, it is clear that any business that wants to focus on its digital marketing knows How to Connect Go High Level with Google Ads. By following the steps in this article, you can link these two packages, enabling you to track your goals, automate certain tasks, and handle push marketing more robustly. When all the requisite parameters are properly set and then continually optimized， the return from marketing can be favorably increased, and more and more leads and sales are generated for the business.
FAQs: How to Connect Go High Level with Google Ads
Can You Explain What Go High Level Is?
In simple terms, Go High Level is a business solution with everything in it about CRM and marketing automation, which offers help in lead management, marketing automation, and enhancement of customer relations.
What Is The Advantage Of Connecting Go High Level With Google Ads?
Connect your Go High-Level account with Google Ads, which corroborates conversion tracking, optimizes your ad campaigns, and improves your marketing procedures for better returns on investment.
Is It Necessary To Acquire Complex Technical Skills To Integrate Go High Level With Google Ads?
The integration process is easy and can be done by following the guidelines in this article.
After How Much Time Is The Conversion Data Available On The Google Ads Account?
The conversion data will be available in your account for approximately 15 to 20 minutes after the user clicks on your ad.
Is Integrating Go High Level With Other Marketing Channels Besides Google Ads Possible?
Indeed, Go High Level can be integrated with other marketing channels, meaning you can manage and track your advertising campaigns from your head office location.
