A2P approvals in GoHighLevel are crucial for businesses that aim to communicate with their customers via automated text messages through the platform. Those of you using GoHighLevel for SMS marketing, appointment reminders, or follow-ups will want to be familiar with A2P approvals.
This has made the A2P approval process easier , as the tools are integrated into the GoHighLevel platform. It walks users through registering their brand, submitting their campaign use cases, and validating their messages against legal requirements. This prevents spam and guarantees the delivery of your messages to customers.
In this article, we will discuss A2P, how approvals work in GoHighLevel, why approvals are essential, and how to get approved step by step. So, how do we combat this problem to illustrate a message to our audience without overstepping those legal boundaries?
What is A2P Messaging?
We usually refer to A2P messaging when sending text messages via an app or software platform to a person directly on the phone. This is not the same as P2P (person-to-person) messaging, which is nothing more than texting someone. Examples of A2P messages include businesses confirming appointments with messages, sending marketing texts, and automating customer interaction with chatbots and conversational AI.
A2P messages are sent one-to-many, so mobile carriers now require businesses to be registered and approved to combat spam. Enter A2P Approvals in GoHighLevel.
This approval process ensures that GoHighLevel users can be seen as verified business texts and prevents carriers from blocking those messages.
Why Are A2P Approvals in GoHighLevel Required?
U.S. mobile carriers like AT&T, T-Mobile, and Verizon have implemented new regulations requiring A2P approvals in GoHighLevel. Companies must ensure stricter security to prevent users from receiving unnecessary spam, fraud, and text messages.
Carriers can delay, block, or punish the text you send if you haven’t approved the A2P. This will negatively impact your marketing efforts and harm your credibility. GoHighLevel has now made it mandatory that every user sending SMS messages via Twilio register for A2P messaging to remain compliant.
Your SMS campaigns may fail without A2P approval, and you will also experience high delivery failures. Thankfully, GoHighLevel has simplified the A2P registration process by adding brand and campaign registration to the platform.
How A2P Approvals in GoHighLevel Work
The Process for A2P Approvals in GoHighLevel To obtain A2P approvals in GoHighLevel, you will need to go through three simple steps:
Brand registration is where you register your business information , including your actual business name, tax ID, and address. This allows carriers to identify who is sending the message.
You dictate the type of messages, such as appointment reminders, marketing offers, or customer service messages.
Phone number linking links your registered campaign to the phone number(s) from which you will send the texts.
You can do all these steps inside GoHighLevel, the Phone Numbers area, or the A2P Brand & Campaign section. Another added benefit is that you can see whether or not you have been cleared.
After A2P approvals are completed in GoHighlevel, your messages will likely be delivered to your audience.
Everyday Use Cases for A2P Messaging in GoHighLevel
A ton of businesses use the SMS features of GoHighLevel. A2P messaging can be put to good use; here are the most popular ways:
Auto reminders for appointment reminders, Completion of scheduled offers
Marketing Promotions: SMS text offers, promotions, and product launches.
Self-Post-Purchase Emails: Thank you emails, feedback requests, upsell offers
Lead Nurturing: Drip text campaigns to convert leads into customers.
Customer Support: Queries or alerts about customer service through text.
A2P approvals are needed in GoHighLevel for these use cases to ensure proper delivery. Without authorization, your campaign might experience betting errors or regulation message delivery.
Benefits of A2P Approvals in GoHighLevel
Having your A2P approvals obtained in GoHighLevel has its advantages:
Better Placement: Your campaigns will only get filtered less and less.
Enhanced Trust: Verified business texts induce more trust in customers.
Ensure regulatory compliance: Abide by the SMS marketing rules and regulations established by carriers and regulators.
Reduced Penalties: Sidestep carrier surcharges or fines related to unregistered messages.
Improved Customer Experience: Once approved, the campaigns are on autopilot, enabling smooth communication
When you work through A2P approvals in GoHighLevel, you are compliant and safeguarding your business’s communication channel.
How to Get A2P Approvals in GoHighLevel (Step-by-Step)
Follow this simple step-by-step walkthrough to get your A2P approvals done in GoHighLevel!
Step 1: Get your business information ready
Have your legal business name, tax ID (EIN), business type, and physical address.
Second Step — Register your Brand in GoHighLevel
Step 2: Head to your GoHighLevel Dashboard.
Choose Phone Numbers or A2P Brand Registration.
Complete the form for your business & submit it.
Step 3: Register your Campaign
Following the brand approval of your messaging campaign.
Select your use case (marketing, customer care, etc.)
Provide a few examples of messages you will communicate.
Explain how your customers choose to receive messages.
Step 4: Connect Your Campaign To a Phone Number
Now, assign your GoHighLevel-approved campaign to your phone number.
Step 5: Wait for Approval
This relies on the proof and relevant detailed info; nevertheless, confirmation can take a few human resources and a few days.
GoHighLevel keeps track of the status, so you know when you are ready to send your message again.
Tips to Speed Up A2P Approvals in GoHighLevel
To prevent delays in the approval process, here are some tips:
Use Correct Information: Ensure that every detail matches your legal business records.
Be Sincere in Sample Messages: Provide real samples of texts you intend to send.
Tip Highlight: Adhere to SMS Guidelines: Do not use any spammy language or deceptive offers.
Mention the Opt-In Process: Describe how users will opt in to receive your messages.
Do Not Use Links in Message Samples: Message samples that contain short links or URLs are rejected by some carriers.
These tips will help ensure your A2P approvals in GoHighLevel get processed quickly and successfully.
What Happens If You Don’t Get Approved?
However, some things can go wrong if you skip/fail A2P approvals in GoHighLevel.
Your SMS will block customers.
Reduced delivery rates: An unapproved number might be flagged by carriers.
Millan Extra costs: Carriers can tack on surcharges or penalties.
Suspended Access: Your GoHighLevel or Twilio accounts might be suspended until you get approved.
Trust Lost: Customers may automatically get our messages as spam.
Head off these issues by getting your A2P approvals done early. This is a one-time configuration that protects your business for the future.
Conclusion: A2P Approvals in GoHighLevel
Although GoHighLevel A2P approvals may sound daunting, they are an easy process with incredible rewards. They protect your business by complying with mobile carrier regulations, keeping your number from being flagged as spam, and guaranteeing that each message reaches its destination.
As a marketer, agency owner, or small business using GoHighLevel, A2P approval is a requirement. GoHighLevel simplifies things with registration tools, guided prompts, and status indicators to simplify everything.
Completing your A2P approvals in GoHighLevel now seems like a no-brainer move to benefit your SMS marketing performance and preserve your brand image. Get started now and give all your messages meaning!
FAQs: A2P Approvals in GoHighLevel
What Does A2P Mean in GoHighLevel?
We call application-to-person messaging, or A2P, in GoHighLevel. In GoHighLevel, that means sending automated texts to your customers from within the platform, such as appointment reminders or marketing messages.
Is A2P Approval Required for all GoHighLevel Users?
That is correct. To comply with mobile carrier regulations, if you plan to send SMS through GoHighLevel (meaning Twilio), you need A2P approval.
How Long Does it Take to Get A2P Approvals in GoHighLevel?
This typically takes a few hours to a few business days, depending on the accuracy of your information and the speed with which the carriers review it.
