The GoHighLevel Agency Sub-Account is one of the most powerful tools available today for digital marketers and agency owners. Whether you’re a full-service digital agency or an agency that specializes in just a few services, like lead generation, automation, or even CRM management, GoHighLevel serves as the best way to scale with speed.
The GoHighLevel Agency Sub-Account is a space created by agency owners for their clients. This means that for every sub-account you create, you receive a mini GoHighLevel, which provides a solution to offer segmented CRM, funnels, websites, email marketing, and automation under your brand.
In this post, we’ll explore a GoHighLevel agency sub-account, how to set one up, its core features, and why this is such big news for digital agencies that want to scale smarter— not harder.
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What is a GoHighLevel Agency Sub-Account?
The GoHighLevel Agency Sub-Account is the dedicated account space that you set up for each client in the local agency dashboard. Rather than signing clients into third-party software like ClickFunnels, ActiveCampaign, or Calendly, you can create their own GoHighLevel sub-account. All is centralised, so you have total control.
Every subaccount receives its own dedicated CRM, pipeline, calendar, funnel builder, automation tools, etc. The magic of this system is that each client believes they have their private marketing system , branded with your agency’s logo and domain.
This system will enable you to automate and sell your services more effectively. Funnel creation, email campaigns, SMS marketing, and pipeline management—you can do it all from your GoHighLevel dashboard. Your clients receive a clean, user-friendly interface, and you receive the tools to manage everything from a central location.
Reasons Why You Should Consider GoHighLevel Agency Sub-Accounts
Here are multiple powerful advantages of utilising a GoHighLevel agency sub-account:
White-Label Branding
You can fully white-label your client’s experience with GoHighLevel. Everything from the login screen and dashboard to email templates can be branded for your agency. Your clients will have a professional, seamless experience with this.
All-in-One Platform
You can do all of that in GoHighLevel, instead of juggling multiple tools like Mailchimp, Calendly, and even WordPress. The sub-account comes with the same website-building tools, email and SMS campaigns, lead management, and automation workflows.
Easy Client Management
All your clients’ accounts can be monitored from your agency dashboard. You can keep track of activity, leads, and performance in one place, providing better support and improving customer retention.
Key Feature for Recurring Revenue
GoHighLevel is also used by many agencies to sell software-as-a-service (Saas), not just for client management. Set pricing tiers with each sub-account, monthly billing for clients, and convert your agency into a scalable SaaS business.
One of the key and integral features of a GoHighLevel Agency sub-account
Every GoHighLevel agency sub-account is packed with powerful tools that you can use to do pretty much anything in digital marketing:
CRM & Pipeline Management: Manage and track leads as they progress through the sales process. (First of all, literally build landing pages, sales funnels, and websites. There is NO NEED for WordPress or something else.
Email & SMS Marketing: Send out newsletters, automated messages, and appointment reminders.
Workflow Automation: Create custom workflows to automate client follow-ups, lead nurturing, and task assignments.
Appointment booking system: Allow your clients to book calls and meetings through your branded calendar.
Track Calls: Integrate with call tracking to manage your lead generation.
Reputation Management: Assist your clients in handling Google reviews and customer feedback.
All of this gets included in every sub-account, making it a ton of value for your clients and a snap for you to manage.
How to Set Up a GoHighLevel Agency Sub-Account
Creating a GoHighLevel agency sub-account is simple:
Log in to the agency dashboard: Once inside the GoHighLevel agency-level dashboard, you can set up a new sub-account.
Create a New Sub-Account: Select to build from the ground up or use any GoHighLevel prebuilt snapshots. Snapshots are prebuilt industry-specific funnels, workflows, and campaigns.
Add Client Information: Enter your client’s business information, domain, and contact details. You can also integrate their current tools (e.g., Stripe, Google My Business, etc.).
Customise Branding: This allows you to give your users a GoHighLevel white-label experience by replacing GoHighLevel branding with your logos, colours, and URLS.
Assign Access & Permissions: Determine which features your client can access and set up logins for their team members.
Launch and Monitor: After going live, you can track client activity, run reports, and maximise their marketing.
How Agencies Use Sub-Accounts to Scale
Successful digital agencies have structured their entire business model around the GoHighLevel Agency Sub-Account system. For example:
Specialized Agencies: If you work with dentists, real estate agents, or fitness coaches, you can create a sub-account for each of them using their workflow, messages, and funnels.
SaaS Resellers: Right now, agencies are reselling GoHighLevel under their brand name as a monthly SaaS solution. You could charge as little as $97 up to $497+ per month, depending on what you include.
Automating Service Delivery: Automation empowers agencies to onboard new clients, launch campaigns, and monitor results without having to do it all manually, freeing up hours each day and increasing profit.
Using sub-accounts, your agency scales from a handful of clients to dozens (or hundreds) effortlessly.
The Pros and Cons of GoHighLevel Sub-Accounts
Like any tool, the GoHighLevel Agency Sub-Account has its pros and cons.
Pros:
Master the administration of client accounts
Replaces other tools and saves money
Scalable SaaS potential
Streamlined client onboarding
Great automation and reporting capabilities
Cons:
The learning curve for beginners
This could potentially involve training clients on the proper use of the dashboard.
In the beginning, customization needs time (branding, snapshots, workflows)
That said, the payoffs in efficiency, client satisfaction, and revenue over time make the cost more than worth it.
How to Maximize Your Sub-Accounts: Tips
Here are some tips to make the most of your GoHighLevel agency sub-account strategy:
Leveraging Snapshots: Templates allow you to roll out new accounts quickly, particularly if you target the same industry.
Educate Your Clients: Create short videos or schedule a Zoom call to show the clients how to use the dashboard.
Automatically Onboard: Create a service that leads a new client through establishing their account and using it.
Tiered Packages: Design tiers based on your client’s needs for specific tools.
You are also able to use GoHighLevel’s reporting tools to measure and monitor KPIs, which will help you ensure that you are always delivering results for your clients and prove how valuable you are to them.
Final Thoughts: GoHighLevel Agency Sub-Account: Guide To Helping Your Digital Agency Scale
The new GoHighLevel Agency sub-account feature lets you scale your services with ultimate efficiency and add new revenue streams. Instead of switching tools and juggling plates, you can provide your clients with an effective, all-in-one. Solution — under your brand! GoHighLevel is a newer SaaS that makes running and scaling a digital agency easier than ever with white-label customization, automation, and the ability to sell subscriptions to software bundles.
But if you haven’t looked into sub-accounts, get on it. And they may be the secret sauce behind your agency’s growth stage.
All FAQs Regarding GoHighLevel Agency Sub-Accounts
Who Is a GoHighLevel Agency Sub-Account?
A GoHighLevel agency sub-account is a client-specific dashboard inside your agency’s GoHighLevel account. It serves as each client’s standalone account with CRM/email/funnel/automation-type software.
What is the limit on GoHighLevel Sub-Accounts?
There is no strict limit. You may create several sub-accounts based on your subscription plan. Most are built to handle agencies with multiple clients.
Can I white-label every Sub-Account to Show my Agency’s Branding?
Yes! All the sub-accounts can be completely white-labeled, which means you can use your logo, your domain, and your branding. There is no GoHighLevel branding for your clients to see.
Are Technical Skills needed to Create a GoHighLevel Agency Sub-Account, KJHGC?
Not really. There is a little bit of a learning curve. However, GoHighLevel offers templates, video tutorials, and support. Once you have a little familiarity, sub-accounts can be set up and run without a hitch.
